:root{
  --azul:#0954a4; --azul-escuro:#063d78; --azul-claro:#e8f1fb; --azul-medio:#cfe0f5;
  --amarelo:#ffc83d; --amarelo-claro:#fff6dc;
  --verde:#15803d; --verde-claro:#e3f6ea;
  --vermelho:#c62828; --vermelho-claro:#fdecec;
  --fundo:#f3f6fb; --cartao:#ffffff; --texto:#13233a; --cinza:#5d6b80; --borda:#dde5f0;
  --raio:14px; --sombra:0 1px 2px rgba(16,40,80,.05),0 6px 20px rgba(16,40,80,.06);
}
*{box-sizing:border-box}
html,body{margin:0}
body{font-family:"Nunito Sans",system-ui,-apple-system,"Segoe UI",sans-serif;background:var(--fundo);color:var(--texto);font-size:15px;line-height:1.5}
h1,h2,h3{font-family:Poppins,system-ui,sans-serif;line-height:1.25;margin:0 0 .6em}
h1{font-size:1.5rem} h2{font-size:1.1rem} h3{font-size:.95rem}
a{color:var(--azul)}
small{color:var(--cinza)}
.ico{width:20px;height:20px;flex:none}
.oculto{display:none!important}

/* ---------- layout ---------- */
.app{display:flex;min-height:100vh}
.lateral{width:240px;background:linear-gradient(180deg,var(--azul) 0%,var(--azul-escuro) 100%);color:#fff;display:flex;flex-direction:column;padding:20px 14px;position:sticky;top:0;height:100vh}
.marca img{width:180px;display:block;margin:4px 6px 26px}
.lateral nav{display:flex;flex-direction:column;gap:4px;flex:1}
.lateral nav a{display:flex;align-items:center;gap:12px;color:#d9e7fb;text-decoration:none;padding:10px 12px;border-radius:10px;font-weight:600}
.lateral nav a:hover{background:rgba(255,255,255,.08);color:#fff}
.lateral nav a.ativo{background:#fff;color:var(--azul)}
.quem{border-top:1px solid rgba(255,255,255,.15);padding-top:14px;display:flex;flex-direction:column;gap:2px}
.quem small{color:#b7cdec;overflow:hidden;text-overflow:ellipsis}
.sair{margin-top:8px;background:none;border:0;color:#d9e7fb;display:flex;align-items:center;gap:8px;cursor:pointer;padding:6px 0;font:inherit}
.conteudo{flex:1;min-width:0;padding:28px 32px 60px;max-width:1180px}
.topo{margin-bottom:14px}

@media (max-width:860px){
  .app{flex-direction:column}
  .lateral{width:auto;height:auto;position:sticky;top:0;z-index:10;flex-direction:row;align-items:center;padding:10px 12px;gap:10px;overflow-x:auto}
  .marca img{width:120px;margin:0}
  .lateral nav{flex-direction:row;gap:2px}
  .lateral nav a{padding:8px 10px}
  .lateral nav a span{display:none}
  .quem strong,.quem small{display:none}
  .quem{border:0;padding:0}
  .sair{margin:0}
  .conteudo{padding:18px 16px 50px}
}

/* ---------- componentes ---------- */
.cartao{background:var(--cartao);border:1px solid var(--borda);border-radius:var(--raio);box-shadow:var(--sombra);padding:20px;margin-bottom:18px}
.cartao-topo{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap;margin-bottom:12px}
.cartao-topo h2{margin:0}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--azul);color:#fff;border:0;border-radius:10px;padding:11px 18px;font:700 .95rem "Nunito Sans",sans-serif;text-decoration:none;cursor:pointer;transition:transform .05s,background .15s}
.btn:hover{background:var(--azul-escuro)}
.btn:active{transform:translateY(1px)}
.btn.sec{background:var(--azul-claro);color:var(--azul)}
.btn.sec:hover{background:var(--azul-medio)}
.btn.perigo{background:var(--vermelho-claro);color:var(--vermelho)}
.btn.mini{padding:6px 12px;font-size:.82rem;border-radius:8px}
.btn.largo{width:100%}
.fb-btn{background:#1877f2}
.botoes{display:flex;gap:10px;flex-wrap:wrap;margin-top:6px}
.link{font-weight:700;text-decoration:none}

.aviso,.faixa{padding:12px 16px;border-radius:12px;margin-bottom:14px;font-weight:600}
.aviso.ok{background:var(--verde-claro);color:var(--verde)}
.aviso.erro,.faixa.erro{background:var(--vermelho-claro);color:var(--vermelho)}
.faixa.info{background:var(--azul-claro);color:var(--azul)}
.faixa.aviso-faixa{background:var(--amarelo-claro);color:#8a5a00}
.faixa a{margin-left:8px;font-weight:800}

.ajuda{background:var(--amarelo-claro);border:1px solid #f6e2a8;border-radius:var(--raio);padding:12px 16px;margin-bottom:18px}
.ajuda summary{cursor:pointer;font-weight:700;display:flex;align-items:center;gap:10px;list-style:none}
.ajuda summary::-webkit-details-marker{display:none}
.ajuda .i{width:22px;height:22px;border-radius:50%;background:var(--amarelo);color:#5b3d00;display:inline-grid;place-items:center;font-size:.8rem}
.ajuda ol{margin:10px 0 2px;padding-left:22px}
.ajuda li{margin:4px 0}

.selo{display:inline-block;padding:2px 10px;border-radius:999px;font-size:.78rem;font-weight:700;white-space:nowrap}
.selo.ok{background:var(--verde-claro);color:var(--verde)}
.selo.cinza{background:#eef1f6;color:var(--cinza)}
.selo.amarelo{background:var(--amarelo-claro);color:#8a5a00}
.selo.vermelho{background:var(--vermelho-claro);color:var(--vermelho)}
.rede{display:inline-block;font-size:.72rem;font-weight:800;padding:1px 8px;border-radius:6px;color:#fff;vertical-align:middle}
.rede.ig{background:linear-gradient(45deg,#f58529,#dd2a7b,#8134af)}
.rede.fb{background:#1877f2}
.check{color:var(--verde);font-weight:900}
.motivo{display:block;margin-top:3px;max-width:280px}
.erro-txt{color:var(--vermelho)!important}
.vazio{color:var(--cinza);padding:12px 0}
.dica{color:var(--cinza);font-size:.88rem;margin:.4em 0}
.nowrap{white-space:nowrap}
.centro{text-align:center}

/* números (cards arrastáveis) */
.numeros{display:grid;grid-template-columns:repeat(auto-fill,minmax(170px,1fr));gap:14px;margin-bottom:6px}
.numero{background:#fff;border:1px solid var(--borda);border-radius:var(--raio);padding:16px 16px 14px;box-shadow:var(--sombra);position:relative;border-top:4px solid var(--azul);user-select:none}
.numero strong{display:block;font:700 1.9rem Poppins,sans-serif}
.numero span{color:var(--cinza);font-size:.86rem;font-weight:600}
.numero.verde{border-top-color:var(--verde)} .numero.verde strong{color:var(--verde)}
.numero.azul strong{color:var(--azul)}
.numero.vermelho{border-top-color:var(--vermelho)} .numero.vermelho strong{color:var(--vermelho)}
.numero.amarelo{border-top-color:var(--amarelo)}
.numero.cinza{border-top-color:#b8c3d4}
.numero[draggable=true]{cursor:grab}
.numero.arrastando{opacity:.4}
.arrastar{position:absolute;top:8px;right:10px;color:#b8c3d4;font-size:.8rem;letter-spacing:-2px}

/* checklist */
.checklist{list-style:none;padding:0;margin:0;display:grid;gap:8px}
.checklist li{display:flex;align-items:center;gap:12px}
.checklist a{font-weight:700;text-decoration:none}
.checklist .bolinha{width:26px;height:26px;border-radius:50%;border:2px solid var(--azul-medio);display:grid;place-items:center;font-weight:900;flex:none}
.checklist .feito .bolinha{background:var(--verde);border-color:var(--verde);color:#fff}
.checklist .feito a{color:var(--cinza);text-decoration:line-through}

/* tabelas */
.tabela-wrap{overflow-x:auto}
.tabela{width:100%;border-collapse:collapse;font-size:.9rem}
.tabela th{text-align:left;color:var(--cinza);font-size:.78rem;text-transform:uppercase;letter-spacing:.04em;padding:8px;border-bottom:2px solid var(--borda)}
.tabela td{padding:10px 8px;border-bottom:1px solid var(--borda);vertical-align:top}
.texto-coment{max-width:300px;word-break:break-word}
.abas{display:flex;gap:6px;flex-wrap:wrap;margin-bottom:12px}
.abas a{padding:7px 14px;border-radius:999px;background:#fff;border:1px solid var(--borda);text-decoration:none;font-weight:700;color:var(--cinza)}
.abas a.ativo{background:var(--azul);border-color:var(--azul);color:#fff}
.paginacao{display:flex;justify-content:space-between;margin-top:12px}
.acoes-admin{display:flex;gap:6px;flex-wrap:wrap}

/* contas */
.contas{display:grid;gap:10px}
.conta{display:flex;align-items:center;gap:14px;border:1px solid var(--borda);border-radius:12px;padding:12px}
.conta img,.avatar{width:48px;height:48px;border-radius:50%;object-fit:cover;flex:none}
.avatar{background:var(--azul-claro);color:var(--azul);display:grid;place-items:center;font:700 1.2rem Poppins}
.conta-info{flex:1;display:flex;flex-direction:column;gap:2px;min-width:0}
.conta-acoes{display:flex;gap:6px;flex-wrap:wrap}
.desligada{opacity:.6}

/* regras */
.regras{display:grid;gap:12px}
.regra{display:flex;gap:14px;border:1px solid var(--borda);border-radius:12px;padding:12px;align-items:flex-start}
.regra-thumb{width:76px;height:76px;border-radius:10px;overflow:hidden;background:var(--azul-claro);display:grid;place-items:center;flex:none;color:var(--azul);font-weight:800;font-size:.8rem}
.regra-thumb img{width:100%;height:100%;object-fit:cover}
.regra-info{flex:1;display:flex;flex-direction:column;gap:2px;min-width:0}
.regra-info small{overflow:hidden;text-overflow:ellipsis}
.contador{color:var(--verde)!important;font-weight:700}
.regra-acoes{display:flex;flex-direction:column;gap:6px}
@media (max-width:600px){.regra{flex-wrap:wrap}.regra-acoes{flex-direction:row;width:100%}}

/* formulários */
.form label,.form-regra label{display:block;font-weight:700;margin-bottom:12px}
.form label small,.form-regra label small{font-weight:400}
input,select,textarea{width:100%;margin-top:6px;padding:11px 12px;border:1px solid var(--borda);border-radius:10px;font:inherit;background:#fff;color:var(--texto)}
input:focus,select:focus,textarea:focus{outline:2px solid var(--azul-medio);border-color:var(--azul)}
textarea{resize:vertical;font-family:inherit}
.check-linha{display:flex!important;align-items:flex-start;gap:10px;font-weight:600!important}
.check-linha input{width:auto;margin-top:4px}
.check-linha.destaque{background:var(--amarelo-claro);padding:10px;border-radius:10px}
.duas{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:700px){.duas{grid-template-columns:1fr}}
.copiar{display:flex;gap:8px;align-items:center}
.copiar input{font-family:ui-monospace,Menlo,monospace;font-size:.85rem}

.passo h2{display:flex;align-items:center;gap:10px}
.passo .n{width:28px;height:28px;border-radius:50%;background:var(--azul);color:#fff;display:inline-grid;place-items:center;font-size:.9rem}
.opcoes-radio{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:12px}
@media (max-width:600px){.opcoes-radio{grid-template-columns:1fr}}
.radio{display:flex!important;gap:10px;align-items:flex-start;border:2px solid var(--borda);border-radius:12px;padding:12px;cursor:pointer;margin:0!important}
.radio input{width:auto;margin-top:4px}
.radio span{display:flex;flex-direction:column}
.radio:has(input:checked){border-color:var(--azul);background:var(--azul-claro)}
.grade-midias{display:grid;grid-template-columns:repeat(auto-fill,minmax(120px,1fr));gap:10px;margin-top:12px}
.midia{border:2px solid var(--borda);border-radius:12px;overflow:hidden;cursor:pointer;background:#fff;text-align:left;padding:0;font:inherit}
.midia:hover{border-color:var(--azul-medio)}
.midia.escolhida{border-color:var(--azul);box-shadow:0 0 0 3px var(--azul-medio)}
.midia .img{aspect-ratio:1;background:var(--azul-claro) center/cover;position:relative}
.midia .tipo{position:absolute;top:6px;left:6px;background:rgba(0,0,0,.65);color:#fff;font-size:.7rem;font-weight:800;padding:2px 7px;border-radius:6px}
.midia p{margin:0;padding:6px 8px;font-size:.78rem;color:var(--cinza);height:3.4em;overflow:hidden}
.midia-escolhida{display:flex;gap:12px;align-items:center;background:var(--azul-claro);border-radius:12px;padding:10px;margin-bottom:10px;font-weight:600}
.midia-escolhida img{width:56px;height:56px;border-radius:8px;object-fit:cover}
.resultado-produtos{display:grid;gap:6px;margin:-4px 0 12px}
.produto-op{display:flex;align-items:center;gap:10px;border:1px solid var(--borda);border-radius:10px;padding:8px;background:#fff;cursor:pointer;text-align:left;font:inherit;width:100%}
.produto-op:hover{border-color:var(--azul)}
.produto-op img{width:42px;height:42px;border-radius:6px;object-fit:cover;background:var(--azul-claro)}
.produto-op span{display:flex;flex-direction:column}
.chip{background:var(--azul-claro);color:var(--azul);border:0;border-radius:999px;padding:3px 10px;margin:2px 4px 2px 0;font:700 .8rem ui-monospace,Menlo,monospace;cursor:pointer}
.previa{background:var(--fundo);border-radius:12px;padding:14px;margin-top:8px}
.previa-grade{display:grid;gap:8px;max-width:440px}
.bolha-coment,.bolha-resposta,.bolha-direct{padding:9px 13px;border-radius:16px;font-size:.9rem;white-space:pre-wrap;word-break:break-word}
.bolha-coment{background:#fff;border:1px solid var(--borda);justify-self:start}
.bolha-resposta{background:#fff;border:1px solid var(--borda);margin-left:28px;justify-self:start}
.bolha-resposta:before{content:"↳ Loja respondeu: ";color:var(--cinza);font-size:.8rem}
.bolha-direct{background:var(--azul);color:#fff;justify-self:end;max-width:90%}
.bolha-direct:before{content:"No privado:";display:block;font-size:.75rem;opacity:.8}

/* ---------- telas públicas ---------- */
body.publica{background:radial-gradient(1200px 600px at 10% -10%,#dbe9fb 0%,transparent 60%),radial-gradient(900px 500px at 110% 110%,#fff1c9 0%,transparent 55%),var(--fundo);min-height:100vh}
.publica-caixa{max-width:480px;margin:0 auto;padding:40px 18px}
.logo-grande{width:260px;max-width:80%;display:block;margin:0 auto 26px}
.publica-caixa h2{text-align:center}
.publica-caixa .form,.legal{background:#fff;border:1px solid var(--borda);border-radius:var(--raio);box-shadow:var(--sombra);padding:22px}
.chamada{text-align:center;font-size:2rem;color:var(--azul-escuro)}
.sub{text-align:center;color:var(--cinza)}
.beneficios{background:#fff;border-radius:var(--raio);padding:16px 18px 16px 40px;border:1px solid var(--borda)}
.beneficios li{margin:6px 0;font-weight:600}
.publica-caixa .botoes{justify-content:center}
.troca{text-align:center;margin-top:14px}
.rodape-publico{text-align:center;margin-top:30px;font-size:.85rem;color:var(--cinza)}
.rodape-publico a{color:var(--cinza)}
.legal{max-width:none}
.legal h2{text-align:left}
.legal h3{margin-top:1.2em}

/* ---------- v1.1: extras, leads, remarketing ---------- */
.tres{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
@media (max-width:700px){.tres{grid-template-columns:1fr}}
.extra-bloco{border:1px solid var(--borda);border-radius:12px;padding:12px 14px;margin:12px 0}
.extra-bloco > .check-linha{margin-bottom:0}
.extra-bloco > div{margin-top:12px}
.check-linha span{display:block}
.cupom-mini{display:block;font:700 .72rem ui-monospace,Menlo,monospace;color:var(--verde)}
.selo.azul-selo{background:var(--azul-claro);color:var(--azul)}
code{background:var(--azul-claro);color:var(--azul);padding:2px 6px;border-radius:6px;font-size:.82rem}
.busca-linha{display:flex;gap:8px;align-items:center;flex:1;min-width:220px;max-width:420px}
.busca-linha input{margin:0}
.contagem{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:6px 0 16px}
.contagem div{background:var(--fundo);border-radius:12px;padding:12px;text-align:center}
.contagem strong{display:block;font:700 1.6rem Poppins,sans-serif;color:var(--azul)}
.contagem div:first-child strong{color:var(--verde)}
.contagem span{font-size:.82rem;color:var(--cinza);font-weight:600}